What It Is and How It’s Used
What Is Business-to-Business (B2B)? Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.…
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What a Call to Action (CTA) Is and How It Works
What Is a Call to Action (CTA)? A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to…