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Turning the tide towards specialized SaaS marketing

In the fast-paced world of SaaS, marketing strategies are undergoing a profound transformation driven by recent trends and emerging technologies.

According to recent reports, the global Software-as-a-Service (SaaS) market will hit $307.3 billion by 2026, boasting an annual growth rate of 12.5%, prompting companies to prioritize customized marketing approaches to secure customer loyalty and gain a competitive edge .

What is SaaS marketing?

Marketing for SaaS diverges significantly from traditional marketing because, unlike straightforward product purchases, SaaS operates on a subscription model, presenting its distinct marketing opportunities and hurdles.

Instead of depending on one-time transactions, SaaS companies generate steady revenue

Instagram Marketing: Everything You Need to Know (2024)

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the social platform that’s a go-to for product discovery.

Boasting more than two billion monthly active users, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted Gen Z consumers, Instagram is expected to catch up in adoption by this demographic by 2025. 

Interested in growing your business or personal brand? Instagram’s business and creator tools give you access to audience insights and other features