Business applications for marketing automation – Digital Transformation News
By Manish Godha
Marketing automation can turn a lean marketing team into an unstoppable force, allowing small businesses, startups, and large businesses to get customer attention. Marketing automation is the integration of data and processes from various sales and marketing channels into an organized central platform with automation and unified data. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all the business’s channels and outreach within the customer database, allowing marketers to streamline and automate tasks.
Peripheral automation stands as a pivotal approach to power marketing per a business’s unique context and marketing strategy. While