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Business applications for marketing automation – Digital Transformation News

By Manish Godha

Marketing automation can turn a lean marketing team into an unstoppable force, allowing small businesses, startups, and large businesses to get customer attention. Marketing automation is the integration of data and processes from various sales and marketing channels into an organized central platform with automation and unified data. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all the business’s channels and outreach within the customer database, allowing marketers to streamline and automate tasks.

Peripheral automation stands as a pivotal approach to power marketing per a business’s unique context and marketing strategy. While

Turning the tide towards specialized SaaS marketing

In the fast-paced world of SaaS, marketing strategies are undergoing a profound transformation driven by recent trends and emerging technologies.

According to recent reports, the global Software-as-a-Service (SaaS) market will hit $307.3 billion by 2026, boasting an annual growth rate of 12.5%, prompting companies to prioritize customized marketing approaches to secure customer loyalty and gain a competitive edge .

What is SaaS marketing?

Marketing for SaaS diverges significantly from traditional marketing because, unlike straightforward product purchases, SaaS operates on a subscription model, presenting its distinct marketing opportunities and hurdles.

Instead of depending on one-time transactions, SaaS companies generate steady revenue

ICO fines two businesses £180,000 for making unlawful marketing calls

Regulator launches three new videos aimed at helping small businesses navigate electronic communications law

The Information Commissioners’ Office (ICO) has issued fines totaling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.

The ICO has today also announced the launch of a suite of bite-size video resources to help small businesses and sole traders ensure their marketing is compliant with legislation.

The ICO’s investigation found that Ice Telecommunications Ltd, Crewe and UK Direct Business Solutions Limited, Sunderland made repeated and persistent calls to businesses, with some