What a Call to Action (CTA) Is and How It Works
What Is a Call to Action (CTA)? A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to…
Business Marketing
Local Marketing Strategies: 13 Tips That Work
You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing…
Social Media Marketing students partner with Claytor Nature Center – University of Lynchburg
Tim Schauer during his Social Media Marketing class in Spring 2023 Dr. Tim Schauer’s favorite thing about teaching Social Media Marketing is that it brings students together — while changing…
The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week
Skift Take Instagram is no longer just an “experiment” for the travel industry. The service’s most popular content creators and marketers are increasingly turning their posts into big businesses. Whether…
ICO fines two businesses £180,000 for making unlawful marketing calls
Regulator launches three new videos aimed at helping small businesses navigate electronic communications law The Information Commissioners’ Office (ICO) has issued fines totaling £180,000 for two companies that made more…
Social Media Marketing Is Essential For Local Businesses. Here’s Why.
Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the…