What a Call to Action (CTA) Is and How It Works
What Is a Call to Action (CTA)? A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to…
Student Entrepreneurs Impress at Annual Christmas Business Plan Competition
May 2, 2023 Student entrepreneurs presented their creative ideas to more than 100 people gathered at the annual James and Eileen Christmas Business Plan Competition and Pitch Event on April…
Pigment secures $88 million for its business planning tool that will make you forget about Excel
Paris-based startup Pigment has raised a Series C round of $88 million — the investment was led by Iconiq Growth. Pigment wants to take on Microsoft Excel and offer a…
Nestle plans 10th factory, investing to augment capacity of existing units | Company News
FMCG major Nestle India is planning to open a new factory to meet the growing demand here and is scouting for the ideal location, its Chairman & Managing Director Suresh…
ambani: After retail and telecom, Ambani casts eye on financial services, new energy business
After creating India’s largest retailers and telecom operator in the shortest span of time, billionaire Mukesh Ambani has now set his sights on propelling newly-carved financial services business unit into…
How to Start a Food Truck Business in 2024
Food lovers with an entrepreneurial itch may not always be able to afford to start a brick-and-mortar restaurant right away. Even with a lack of demand for established storefronts, the…
How to Use QR Codes in Your Business
Quick response (QR) codes — those now-ubiquitous black-and-white square barcodes — can be found in restaurants, doctors’ offices, grocery stores, retail shops and on direct mail marketing pieces. Customers use…
20 Step Social Media Marketing Strategy for Businesses in 2024
Too many businesses go into social media marketing on an ad hoc basis. They know they should create some marketing strategies for social media, but don’t really understand what they…